The Evolution and Future of India’s Cricket Jersey Sponsorship


 The Indian cricket jersey is more than just sportswear — it’s a cultural symbol recognized by millions of fans worldwide. Over the years, Indian cricket team jersey sponsors have included big names like Sahara, Star India, Oppo, Byju’s, and most recently Dream11. Each sponsor has left its mark, tying corporate branding with unforgettable cricketing eras.

But with Dream11’s sudden exit in 2025 due to the Online Gaming Bill, the biggest question now is who will replace Dream11 as the next front-of-jersey partner. The Board of Control for Cricket in India (BCCI) is under pressure to finalize a deal quickly before major tournaments. Top contenders include Reliance (Jio), Tata Group, Adani, Toyota, and Mahindra — each bringing unique strengths, from financial muscle to patriotic appeal.

This makes the India cricket jersey sponsor 2025 race one of the most closely watched sponsorship battles in Indian sports history. Beyond money, the chosen brand will shape the identity of Team India’s jersey for years to come, becoming part of fans’ memories just like Sahara in the 2000s or Byju’s in recent years.

As the tender process unfolds, cricket lovers and marketers alike await the announcement. Whoever wins won’t just gain visibility — they’ll earn a place in Indian cricket’s emotional and commercial legacy.

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